The style was widely popularized when Facebook introduced Alegria, an illustration system commissioned from design agency Buck Studios and illustrator Xoana Herrera in 2017. It began to trend in editorial illustration and especially the tech industry, which relied on simple, scalable illustrations to fill white space and add character to apps and web pages.
Origins įlat art developed out of the rise of vector graphic programs, and a nostalgia for midcentury modern illustration.
Widely associated with Big Tech illustrations in the late 2010s and early 2020s, It has been criticized by most as uninspired or dystopian, though some illustrators have defended the style, pointing at what they claim to be its art-historical legitimacy.
Flat, geometric art style associated with Big Tech Illustration in Corporate Memphis style from humaaans design libraryĬorporate Memphis (alternative names: Alegria art, big tech art, or flat art) is an art style named after the Memphis Group that features flat areas of color and geometric elements.
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