(However, the memes have also thrown assumptions about Sandra Bullock’s recognizability into question!)Īre Bird Box memes just a quirky but ultimately meaningless internet distraction? Where did they come from and why are they still here?
In fact, many people feel that the memes have outstripped the popularity of the movie itself - quite an accomplishment considering that it stars Sandra Bullock. Kimberly like everyone in the entire world- christine teigen January 2, 2019Īll of this is fun, but it might be baffling considering that the memes have been going strong for well over a week and show no sign of slowing down.
(Netflix had no official comment on the meme or the film’s success, but a company representative told Mashable that “the meme content happened on its own and spread organically.”) The theory holds that Netflix created bots or paid people on Twitter to spread memes about the movie - in essence, to create FOMO that would nudge more people to watch it. There’s been substantial conspiracy theorizing that Netflix somehow gamed people into watching a just-okay movie (albeit one starring Oscar-winner Sandra Bullock) by flooding social media with Netflix-orchestrated Bird Box memes. On top of that, for many people, the interest doesn’t feel honest. But these trends aren’t really all that connected to the post-apocalyptic horror movie itself - at least until you look closer. Sure, the memes it has inspired have spread all throughout the internet, and the #BirdBoxChallenge has come close to putting people in the hospital. On the surface, the weird and viral love for Netflix’s recent movie Bird Box doesn’t make a whole lot of sense.
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